Taking place on the 17th & 18th of January in Spain, The 6th Euromed Capital Forum presented 2 days of debates, testimonies and experience sharing.
This forum carries the tagline “digital, more than a tool, a way of thinking,” and it certainly lived up to that statement!
Through fascinating talks and intriguing debates, the event explored the future of digitalisation across the Euro-Mediterranean region.
Our very own Global Head of Market Development, Jacques Reynaud, joined a line up of many other incredible speakers, as he delivered his thoughts as part of a roundtable.
Let’s take a closer look at some of the key digital topics which were brought to light.
A Continual Digital Transformation
This edition of the Euromed Capital was, indeed, called “The Digital Big Band in Euro-Mediterranean Countries“. This title certainly captures the astounding progress the business world has made as a result of digitalisation.
However, it’s also worth mentioning that sometimes, we cannot immediately comprehend all that the digital world has in store for us. Rather, businesses will continually adapt to their consumer’s needs by beginning to introduce new-age digital practices.
“It’s a question of timing & pace, as we learn how and when digital tools will work best for us.”
When doing a sector-to-sector comparison, it may appear that some industries benefit more from digitalisation than others. However, on second glance, it’s clear that it’s not whether certain sectors will “win or lose”. Rather, it’s a question of timing & pace, as we learn how and when digital tools will work best for us.
This process is a continual progression, so it’s important to constantly strategise and re-assess how you choose to digitalise your business.
Exploring New Markets & Beyond
When speaking on the roundtable, Jacques and the other speakers also reflected on the geographical impact of digitalisation.
The increased global connectivity was beautifully demonstrated by the international reach of those on the roundtable. Each speaker was operating in global cities, ranging from London to Tel Aviv and North America!
When exploring this topic, the speakers delved into the approach of strategising for each specific geographical context.
And whilst the SWOT (strengths, weaknesses, opportunities, and threats) test may appear basic, it’s often a good starting point for adapting respective strategies to new locations and clients.
The Euromed Capital clearly showcased the way in which digitalisation will continue to enable the business world. The question is not “if” the digitalisation will happen, but rather “how” to adequately prepare your own business to take advantage of it. Are you ready?