For over 15 years, our CEO Corinne Bot, has been a dedicated French Trade Advisor, and therefore a member of the Comite National des Conseillers du Commerce Exterieur de la France (CCE).


As a CCE, Corinne is a spokesperson for France’s international trade opportunities.

This is a passion which Corinne proactively and wholly dedicates herself to. As such, Corinne gladly accepted the CCE’s invitation to join other trade advisors at Le Mondial Des CCE 2017.

Every year, Le Mondial Des CCE focuses on a new topical theme. And this year’s focus was certainly a vindicated one.

A Spotlight On Asia-Pacific

That’s right. This year’s event looked at the opportunities for French businesses within the Asia-Pacific region. As such, it took place in the beautiful location of Nusa Dua, Indonesia. Let’s investigate just some of the reasons why this market beholds so much potential.

– The Asia-Pacific market is the fastest growing in the world
– It represents a massive 45% of the GDP
– It holds 60% of the global population
– Further to this, it also represents 60% of global growth
– It is home to the 5th most traded currency (the Chinese Yen)


Our Contribution to the Topic

As someone who knows the Australian market and business environment intrinsically, Corinne shared her knowledge by speaking on a panel. The theme? How to expand to the Oceania region.

During her talk, Corinne explained the market opportunities and challenges, plus delivered sought-after tips and tricks for sustainable expansion.

Le Mondial Des CCE was not only a place to share our own knowledge but also to learn from other thought-leaders. Here are just some of the fascinating revelations we enjoyed.


Infinite Opportunity?

With the eye-opening figures above, the Asia Pacific region could certainly be described as the “centre of gravity” for the world’s population and economy. Surrounded by land and sea, the region’s drastic population figure makes it well-qualified to answer the big question: how can growth be sustainable?

To tackle this perplexing (and all-important) question, we enjoyed a talk titled “Innovation: Concrete Answers for French Tech?”. Presented by keynote speaker, Idriss Aberkane, the talk pointed to Asia Pacific’s movement from the “factory” hub, to the “laboratory”.

What does this have to do with sustainable growth? Well, rather than using finite resources to manufacture goods, the Asia Pacific region is leading the way in the “knowledge economy”.

Sound complicated? Let’s explore this more in detail.


The Heart of the Economy 

It’s easy to think that the economy (the production and exchange of value) is something man-made. But according to Idriss, it’s more than that.

If we turn to nature, we can see the exchange of something incredibly valuable: knowledge. When knowledge is shared with others, it does not need to be divided up. Instead, it is multiplied.


What Comes Naturally?

In his moving talk, Idriss shared one powerful quote that stood out to us. “Nature is a library. We should stop burning it, and start reading it.”

So, what can we learn from the Earth’s innovation?  This is something being explored by many. And what’s more, Asia Pacific is leading the way.

An example of this can be seen in the development of “technicolor skin”. Soft electronics could now have a skin which senses touch and emits light. This idea was inspired by the multi-functionality skin of an octopus.


“Nature is a library. We should stop burning it,
and start reading it.”


In this period of global population growth, it’s clear that we need to start thinking in new ways. It’s clear that nature’s economy has a lot to teach us about growing in self-sustaining ways.


Creating A Dream Team

Idriss’ presentation was followed by a concluding talk by Claude Onesta, Manager of the French Men’s Handball Team.

In his presentation, Claude drew on a theory which you’ve probably heard before: a business’ team should collaborate, just like a sports team. And whilst this theory is nothing new, it is overlooked time and time again. Let’s see how sports teams can inspire business structure.


Make Use of Diverse Skills

The best sports teams are the ones that value each player’s strengths. What’s more, they position each player in a way which will make use of their skill. As such, the team has very few weaknesses.

Why should a business be any different? Recruiting for diversity is one way to foster a wide range of abilities. From here, skills mapping can highlight how to empower these people and their strengths.


Don’t Manage, Lead

A great coach doesn’t just manage a team. A great coach empowers a team to think for themselves. By fostering a culture of empowerment, the team is not bound by obedience. Rather, they’re united by purpose.

This mindset does not shame mistakes, but rather, encourages the team to learn from them. Afterall, a team’s purpose is not to be homogenous or easy to manage. Their purpose is to disrupt.


Until Next Time!

Clearly, Le Mondial Des CCE offers the ultimate opportunity for us to share our knowledge, and learn from others. And, after attending the event, we truly understand the value of knowledge-exchange!

As such, we look forward to returning to Le Mondial Des CCE next year, and beyond!

About the Author:

Jacqueline is a talented content writer. Mesmerized by the power of words, Jacqui's passionate about sharing our team's greater knowledge so as to help individuals all over the world with their HR challenges.
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