FMCG & Retail

Africa is one of the fastest-growing consumer
markets in the world. In fact, with the launch of the Continental Free Trade Area (CFTA), Africa is set to become the biggest single continental market for goods and services, offering corporations different points of entry to the continent and a potential market of 1.7 billion people.

In light of its increasing affluence, rapid population growth and urbanisation rates, as well as swift spread of access to the internet and mobile phones, Africa’s emerging economies present exciting opportunities for expansion in retail and distribution.

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As the African FMCG (Fast-Moving Consumer Goods) & Retail industry continues its robust expansion, evolving into a more intricate and dynamic landscape, it becomes increasingly crucial for retail enterprises and initiatives to have access to the latest market trends, top-tier expertise, and innovative, sustainable strategies for growth.
The FMCG industry comprises products that are quickly sold at relatively low costs, such as food, beverages, toiletries, and household essentials. These items are characterised by their swift turnover and high demand among consumers.
On the other hand, the retail industry involves the sale of goods and services directly to individual consumers through various channels, including physical stores, e-commerce platforms, and other distribution channels. Retail plays a pivotal role in driving economic development and job creation across Africa, contributing significantly to the continent’s GDP.
The FMCG sector in Africa has experienced steady growth in recent years, with an increasing number of multinational corporations investing in the region to capitalise on its vast consumer market. Moreover, the retail sector in Africa is witnessing rapid expansion, driven by urbanisation, rising disposable incomes, and a growing middle class, which presents abundant opportunities for retailers to tap into.
As the African FMCG & Retail industry continues to flourish, our role becomes even more crucial. We are dedicated to providing comprehensive support and guidance to retail businesses and projects, equipping you with the necessary tools and insights to navigate the complexities of the market, seize growth opportunities, and achieve long-term sustainability.

Let us help you with...

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Support
for Visa & Mobility

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Exit
Interviews

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Skills Assessment &
Psychometric Test

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Salary Surveys &
Benchmarking

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HR Audit
Health Check Report

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Success Story: Decathlon

Decathlon is a world leader in sports equipment and sporting goods. The French company has over 1500 stores in 49 countries and is the largest sporting goods retailer in the world.

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Success Story: Jurlique

Jurlique is an Australian cosmetics manufacturer specialising in natural botanical-based skincare and cosmetics. Founded in 1985 by husband and wife duo, Dr. Jurgen & Ulrike Klein – Jurlique products are now sold in more than 19 countries around the world.

Our Specialties

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Food & Beverage

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Beauty & Cosmetics

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Pharmaceuticals

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White Goods & Electronics

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Fashion & Apparel

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Industrial Manufacturing

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Retail

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E-commerce

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Homewares & Design

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Sales & Marketing

Meet our Experts

Our industry specialists are here to assist you.

Why Choose Us

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One-Stop Shop

We believe in easing your growth journey. This is why we offer a variety of services under one roof so as to offer 1 partnership for all of your local or global growth needs.

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Tailor-Made Approach

Your business is unique. Forget the cookie-cutter approach – we customise every one of our services to suit your individual business needs at every stage of your growth journey.

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Global Footprint

Our unique presence in key global markets gives us expert local knowledge so as so as to offer you premium expertise, service,
and cross-cultural awareness.

Industry Savvy

We have developed key knowledge across the global FMCG & Retail space. Our in-depth know-how gives us the tools to open the world’s largest growing economies to you.