A story of growth, of staying true to oneself, and the beauty of working with people, for people. This is the story of Corinne Bot, named one of 50 Unsung Business Heroes by Charles Fairlie.



In March 2019, Charles Fairlie’s 2nd edition of 50 Unsung Business Heroes will feature 50 figures in the business world who have demonstrated extraordinary initiative and ambition; achieving success in the face of adversity.

The nominated 50 people represent a diverse group of Australian small business CEOs and founders, with over 1,000 employees, and a combined turnover of more than $400 million.

In many ways, small businesses are the backbone of the Australian economy, but unfortunately, their crucial role remains relatively ‘unsung’ or ‘unnoticed’.

For this reason, Charles Fairlie decided to give small businesses the recognition they deserve, highlighting a variety of 50 Unsung Business Heroes for the world to notice.


The Story of Corinne Bot

Corinne’s story is quite extraordinary. Full of ups and downs, challenges and victories, she shares some of her breakthrough moments and thoughts. Here are just a few.

On the verge of scaling and expanding her business far beyond what she could have ever imagined, Corinne knew she had to make a crucial decision:

“I can either stay small, and become a slave to my business, or I make a plan to grow it.”

For some, growing at such a rate might require compromising other aspects of the business as well as personal ethics. But not for Corinne.

“If you live by your values, and you are showing everybody there are things you will not tolerate, you set the culture – it’s as simple as that.”

And after many years in business, Corinne’s advice to aspiring creators and founders has a lot to do with happiness.

“My personal advice is that there is no sense in creating a business only for money. Yes, you need to make money, but money doesn’t make you happy.”


Be sure to check out the full chapter on Corinne’s journey and get your copy of the 50 Unsung Business Heroes.

About the Author:

Monica is a self-confessed grammar nerd and passionate advocate of diversity, equality, and cultural heritage. Communication is her trade and words and languages are her best tools, allowing her to bring creative flair to any kind of content that she creates.