

A buddy program is an initiative that is designed to help with the onboarding of a new hire. Through knowledge sharing, a new employee can feel empowered in the areas of productivity, job satisfaction, and company integration. Starting a new job is hard – and nerve-wracking. It’s like you’re back at a new school.… Read more »
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Human resources is one of the most important departments of your organisation. They are the communicator between employer and employee, and play a key role in the developing, changing and structuring of your company culture. With such an important role, why would you let their messages not resonate with everyone in your organisation? This… Read more »
Not to be confused with employee engagement; employee experience refers to the employee’s perception of their company during every step of the employee lifecycle. Employee experience is the overarching feel of your organisation. Unlike employee engagement, employee experience is deep-rooted, shaping your brand’s identity and guiding your employees. The problem with employee experience is… Read more »
The new financial year is here, bringing new and significant changes to New Zealand’s taxation & payroll. As a business, it is essential to remain up to date on new emerging payroll trends. 2022 comes with a new suite of major changes in employment legislation, and we are here to uncover all the latest… Read more »
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An advanced and industrialised country, France is the third-largest economy in Europe and the 6th largest in the world in terms of GDP. Fostering a pro-business environment, a sophisticated market and a highly educated workforce, France is an attractive place to set up a business. And no wonder why! Located at the heart of Europe,… Read more »
It happened. Your best worker has handed in their resignation – the clock is ticking – the countdown is on. You need someone to replace them, but who? Where do you even begin? The hiring process is a laborious task, depending on your industry, your candidate requirements, and the role; it can range from… Read more »
Employee stress is on the rise, nearly 20% in the past three decades, according to a survey conducted by Korn Ferry. That statistic was in 2018. Add a two year + pandemic filled with job instability, confusing government work health orders, and a sudden shift to digital working – who knows how much that… Read more »
Supporting your employees’ mental health is more critical now than ever! With the COVID-19 pandemic (and the resulting economic recession) leading to a significant and unprecedented worsening of the general population’s mental health, there’s a very high chance some (if not all) of your employees have been affected. And no wonder! Between battling financial… Read more »
Courir France is a leading European sneaker retail company. The company owns 250 stores right across metropolitan France. Internationally, Courir has stores across the majority of French overseas territories, as well as in multiple countries including Morocco, Dubai, Ivory Coast, Israel, Kuwait, and Saudi Arabia.
The Spanish subsidiary of Courir, Courir Iberia was the apple of Courir France’s eye until 2018, when the business was successfully set up, with several stores in Barcelona and Madrid.
What’s the next step for a leading retail corporation with an established national presence? To go international!
As a retail leader in France with 250 brick-and-mortar stores and an ever-growing suite of franchises abroad, it was time for Courir to take the business to new heights and territories – destination: Spain.
Naturally, however, expanding across borders would come with a series of challenges in terms of setup and understanding a whole new market.
So, in 2018, when Courir decided to take their business to Iberia (Spain) for the first time, they sought out a global partner with local expertise to simplify their growth.
To ease their expansion and setup in the Spanish market, we partnered with Courir France and delivered a multi-faceted package of services tailored to their specific needs.
The first and primary focus was on their Spanish team, sourcing and bringing together the talents to bring their business to life on the ground.
As such, we recruited an entire team for their new Spanish headquarters, as well as for several boutiques across Madrid and Barcelona.
Taking a holistic approach with the expansion, we also undertook various HR processes to manage Courir’s local relations. These included defining and executing an industrial agreement, conducting salary studies, and arranging employment contracts for their staff.
In order to strengthen their human capital, we took the steps to help them define their recruitment strategy, implementing employee retention strategies, remuneration and compensation benefits.
Lastly, we tackled the cross-cultural aspect with our signature Polyglot expertise, providing translation services to localise all the marketing material for Courir’s Spanish stores; internal policy documents; letters of appointment (in-house contracts); job descriptions; and social media content.
Within one year, the partnership between Courir and Polyglot Group had proven more than fruitful.
Polyglot Group’s European talent specialists managed to build a total of four store teams – a total of more than 30 people including the leadership team. Our team successfully sourced and placed a suite of management roles, including several corporate profiles in sales and administration.
Our Polyglot Group consultants conducted key interviews, meeting with relevant retail professionals and sneaker lovers alike to develop the business and allow Courir to put their best foot forward as they entered the Spanish market.
To ensure success in the local market, our experts also translated countless pages of content from French to Spanish and Catalan – be it contracts, flyers, or digital posts. A necessity for cross-cultural awareness and business development, this also served to reinforce their brand image and presence for the Spanish audience.
Better still, the story doesn’t end here! Polyglot Group will continue to assist Courir Iberia on expanding its Spanish presence in 2019.